Track it: Include a QR code or SKU on your business card, and whenever you hand it out, give the recipient an incentive like discounts or coupons for checking out your site. This way, you’ll be able to track the rate at which your card compels people to action.
Give your card a purpose: And we’re not just talking communication. Cards that multi-task will be seen far more frequently than your average business card. Make it a conversation piece and your business will automatically become a part of the conversation.
Challenge people: Surprise people with a fun fact or figure on your business card. Engage and amuse people when they read your card and your business will stand out.
Make the handoff memorable: The physical act of exchanging your card can be more valuable than the card itself. As you hand out your card, mention when you will follow up and also reinforce a message about the value of your business.
What are your business card tips?